The insurance industry is massive! It's also old. In 2019 the net premiums written for the US insurance industry amounted to over $1.3 trillion. As a share of the US GDP, it's larger than banking. When most of us think of insurance, the first few names that come to mind are probably Geico, Progressive, or State Frame. That's because just those three spend over $3 billion in ads. "Insurance" is an absurdly expensive Google AdWord.
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Insurance Tech: a buyers lens
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The insurance industry is massive! It's also old. In 2019 the net premiums written for the US insurance industry amounted to over $1.3 trillion. As a share of the US GDP, it's larger than banking. When most of us think of insurance, the first few names that come to mind are probably Geico, Progressive, or State Frame. That's because just those three spend over $3 billion in ads. "Insurance" is an absurdly expensive Google AdWord.